Photo by rawpixel on Unsplash Email marketing is known for is its high Returns on Investment (ROI). For every dollar invested, you stand to make $38 back. That is an ROI of 3,800%. It is easy to increase revenue using email marketing. Taking advantage of impulse buying is one way to accomplish this. When sending direct emails, email […]

Part 1 – The Call To Action As we discovered the first post of the series on getting results from cold b2b emails (found here) the goal of a cold introduction is absolutely not to make the sale. Too many cold emails (especially the first one) go for kill shots. They make huge mistakes like: Selling the […]