With all of the marketing channels available in today’s digital world, many businesses have a tough time trying to decide where they should focus their efforts.
So, where should you be focused on?
If you’re in the b2b world that answer is quite easy, it’s email – specifically cold emails.
For over 15 years now, email marketing has proven to be the best source of producing b2b leads as well as producing the highest ROI compared to other marketing channels (Marketing Charts).
Unfortunately, most businesses still do a poor job at writing their cold email campaigns. Over the past few years the B2B Data Guy (and his awesome team) have reviewed tens of thousands of cold emails, we’ve focused on the differences between successful email campaigns and the losers. We’ve learned why most people sending cold emails aren’t having any success: