B2B Cold Email Video Question & Answers
Everything you need to know about making the most out of your B2B email lists & B2B email marketing Campaigns.If you have questions that you’d like explained, just fill out the form below..
I’d start by saying that of course your copy, audience targeting, timing and frequency are all important. It’s like asking “what part of your car is the most important to get it to drive from point A to B, the steering wheel, tires, or windshield?..”
Spoiler alert: it’s all of them, some more than others of course.
Hubspot has a good article on this here: 9 Critical Components for Optimized Marketing Emails, But, I also broke down the key components in my full answer here on Quora (click to read more).
P.S. For anyone already thrown off by the amount of effort that goes into perfecting an email campaign, we recommend Email Monks, a creative agency that works to understand your company and your target market.
What is the best platform to send cold emails?
Reply.io – All around solid platform for cold email, fast support, good pricing.
Quickmail.io – Ease of use is 10/10. Niche features to customize email marketing campaigns.
ActiveCampaign.com – No SMPT or email account required, they manage email marketing sends.
Lemlist.com – Use custom images in your outbound email marketing campaigns.
Klenty.com – Low budget entry level email marketing software.
How is email marketing more or less effective than starting a web site?
Really, they should work hand in hand. They each serve their own purpose to generate quality leads.
If we position this like a neighborhood.. your website is your house. Email marketing, Search Engine Optimization, PPC .. those are all roads customers take to get there.
P.S. For more on Search Engine Optimization as a road to your website, we suggest Lounge Lizard. They have some great content on the creating funnels on their blog here: LoungeLizard – Understanding the Importance of a Marketing Funnel & SEO.
The main point here is understanding the REASON for sending out cold email campaigns. It’s just like any other form of b2b marketing, or b2b lead generation. The goal is to create a conversation, connection, then SALE. It’s a process, not a send>sale. Just as SEO is to get customers to your website, fill the form, create connection, make the sale.. B2B email marketing and using B2B email lists has to be viewed the same way.
There is no such thing as a “good cold email template” as by definition, a good b2b cold email will be relevent to your readers, specifically targeted to a specific business list or category and unique. This being said, there are some core fundamentals you can follow. We’ve analyzed over 180 outbound campaigns and found similarities discussed in our Cold Email Academy – Chapter 4.
The short answer is: Don’t send b2b email newsletters if at all possible. They are the type of marketing emails that get the lowest email open rate, especially in b2b email campaigns.
Yesware also did a very interesting article on the best time to send cold emails. View Article here.
B2B lead magnets – we discuss the importance of having quality content that engages your audience. In b2b emails, b2b landing pages, or anything related to bringing new b2b customers on board, we need quality and relevant content.
Autogrow also has a very interesting article on this. You can view that here.
B2B Data Guy’s data is higher-quality and often more expansive than that available on standard platforms or tools. Turn around time is 3X faster than other professional data services. Pricing is fair and scales as — if not more — aggressively than the marquis companies in this space. With on-demand and project-based invoicing model, B2B Data Guy is a must-have for companies or individuals with distinct and dynamic data needs. Beyond all else, the CEO&’s level of communication, follow up, and proactive, personal (yet casual) outreach is top-rate. Working with Andrew is a joy and truly stands out among other vendors.
Working with Andrew was a pleasure. He was very professional while providing a great solution. I plan to work with him again in the future.
Andrew @ B2B Data Guy has been a pleasure to do work with and speak to from day 1. Not only does he provide you with premium data, but he has a plethora of resources designed to optimize your e-mail campaigns to the fullest. Beyond that, he offers strategy calls to anyone purchasing a list. After having one with him and getting his help optimizing my campaigns, I can confidently say that the call alone was worth the price of the list. The list is a bonus!
If you haven’t already, click below to request a complimentary B2B email list that wont bounce, will get delivered, and will produce an ROI.