The call to action is often the most overlooked part of any email… this makes sense as it is the last part of your email; but don’t be too quick to rush through it!
How do you really measure the success of your cold email campaign?
You can look at metrics such as open rates, click through rates, bounce rates, etc… but these are only KPI’s that should help you achieve your overall goal, which is generating leads.
If no one is completing your desired action, does it really matter how many people who opened your email?
Getting your prospects to complete your desired call to action is the most important metric in your cold email… you do this by closing with a strong & compelling call to action.
Let’s look at some basic guidelines to make sure your call to action is a success: