Chapter #4
Personalizing Your Emails

Personalization is a necessity if you want to improve your success rate when sending cold emails.  It will help you increase your open rates, response rates, and the overall success for your campaign…

You need to go beyond just using the prospect’s first name.  We’ve found that it is best to use a personalized tag 3-4 times throughout your entire message.

OVERVIEW

USING PERSONAL TAGS WITHIN YOUR EMAIL

Let’s look at a few examples on how you can use this to your advantage:

BAD EMAIL

Hi there,

What is your company doing for outbound marketing right now?

With LeadSend, you’re able to reach out directly to decision makers within your target market.  Our database consists of over 4 million b2b contacts, and there is no up charge for using our data (like some of our competitors).

You can expect to see an average ROI of 7-1… is this something you’d be interested in?

If so, I’d be happy to give you a personalized demo.

Is there a time next week that I could give you a demo?

BETTER EMAIL AS YOU SEE IT

Hey {{prospect.first_name}},

What is {{prospect.company_name}} doing for outbound marketing right now?

With LeadSend, you’re able to reach out directly to decision makers within your target market.  Our database consists of over 4 million b2b contact, and there is no up charge for using our data (like some of our competitors).

You can expect to see an average ROI of 7-1… is this something you’d be interested in?

If so, I’d be happy to give you a personalized demo.

I know {{=day+0}}’s are usually pretty busy, does {{=day+3}} afternoon fit into your schedule?

BETTER EMAIL AS THE PROSPECT SEES IT

Hey Clint,

What is SolidBox doing for outbound marketing right now?

With LeadSend, you’re able to reach out directly to decision makers within your target market.  Our database consists of over 4 million b2b contacts, and there is no up charge for using our data (like some of our competitors).

We seem to provide the most benefit for companies that have 2-5 employees, or fall in the $1m-5m revenue range; users are seeing an average ROI of 7-1 right now… is this something you’d be interested in?

If so, I’d be happy to give you a personalized demo.

I know Monday’s are usually pretty busy, does Thursday afternoon fit into your schedule?

BAD EMAIL

Hi there,

If your business is like most commercial cleaners, you know how profitable it can be just pulling in 1 extra contract per month!

With LeadSend, you’re able to reach out directly to facility managers in your target market.  Our database consists of 8,000 facility managers around your city!

If you can write a simple email like this, you’re only one step away from a handful of new contracts…

If you’re up for it, I can give you a personalized demo next Monday…

What is the best number to call?

BETTER EMAIL AS YOU SEE IT

Hi {{prospect.first_name}},

If {{prospect.company_name}} is like most commercial cleaners, you know how profitable it can be just pulling in 1 extra contract per month!

With LeadSend, you’re able to reach out directly to facility managers in your target market.  Our database consists of 8,000 facility managers in {{prospect.city}} alone!

Can you write a simple email like this {{prospect.first_name}}?  If so, you’re only one step away from a handful of new contracts…

If you’re up for it, I can give you a personalized demo next Monday…

Should I call {{prospect.phone_number}}?

BETTER EMAIL AS THE PROSPECT SEES IT

Hi Charles,

If GreenClean is like most commercial cleaners, you know how profitable it can be just pulling in 1 extra contract per month!

With LeadSend, you’re able to reach out directly to facility managers in your target market.  Our database consists of 8,000 facility managers in Minneapolis alone!

Can you write a simple email like this Charles?  If so, you’re only one step away from a handful of new contracts…

If you’re up for it, I can give you a personalized demo next Monday…

Should I call (612) 555-8945?

As you can see, a little bit of personalization in an email goes a long way… Beyond using personalization tags, keep in mind who you are sending emails to.  Whenever writing a new campaign there are some quintessential questions you should ask yourself:

  • What industry are you targeting?: Every industry is a bit different. Put some research into the pain points of that industry, let them know how you can alleviate that pain.
  • Who are you targeting?: There is a big difference in the way you’ll talk to a facility manager compared to the CEO.
  • Mention something relevant: When you know the industry and people you are targeting, it shouldn’t be hard to mention something relevant… For instance, if I was targeting owners of construction companies, I might mention something about the rising prices of material, or the insane demand for contractors during the summer months.

Using personal tags within the email, as well as writing an email that will connect with your target audience is a sure fire way to create successful cold email campaign.

SOME STATS TO BACK IT UP

  • Statista notes that open rates rise by 44% by using a personalization tag.
  • Further research by Aberdeen suggests that personalized email messages improve click-through rates by an average of 14% and conversions by 10%.
  • Campaign Monitor shares data which found that emails with personalized subject lines are 26% more likely to be opened.
  • Customer.io found that emails with personalization have 41 percent higher click through rates than emails without any personalization.

As you can see, all of these companies are finding different metrics of how much personalizing their emails helps their metrics.

Do you notice a trend though?

Even though they have different metrics, everywhere you read will tell you the same thing: personalizing your emails will only help increase conversion rates.

Chapter #1    Writing Cold Emails That Generate Business

Chapter #2    Perfecting Subject Lines & Opening Lines

Chapter #3    Writing Body Copy

Chapter #4    Adding Personalisation

Chapter #5    Follow Up, Follow Up, Follow Up

Chapter #6    Analyze, Optimize, Scale